Holly is kept captive in the church for several days, confused and in pain. She is berated for being a sinner, called a "whore," and forced to drink blood (from Travis). While she suffers from an untreated broken arm, she is not even allowed to have painkillers.
Finally, Holly is considered "ready." Travis heats a branding iron within a fire, and holds it near her as she begs to be set free. Travis is conflicted, especially when she claims to have a young son. He changes his mind about branding and killing her. Holly, still blindfolded, is taken in his car, and released away from the church.
Later, Travis regrets letting Holly go and decides to remedy his mistake. He tracks Holly to the Ricochet Rabbit (yacht) that is owned by her boyfriend, Peter Grant. With the assistance of his disciples, Steve and Beth Dorsey, Travis re-captures Holly, ties her to a chair, and slashes her throat. Steve finishes the job by stabbing her through the chest. Her body is then fastened to the boat's anchor and lowered into the water.
Holly's body is discovered.